Role Brief: Tasked by the Founder and CEO to modernise 25-year-old business, introducing technology, data and new sales processes

• Strategy and implementation to place customer insight and data at the centre of all commercial activities
• Implemented more robust management information into the spine of the business, including commercial pipeline, maturity forecasting, pricing and time & materials modelling
• Identified and engaged technology partners to enhance products and services and to provide real time client reporting
• Created and led the Commercial and Customer team of 15
• Re- positioned the marketing function from tactical to strategic.
• Embedding customer segmentation, content and community to our marketing strategy
• Delivered 23% Y0Y growth, working with 20% of the FSTE 100

Role Brief: Tasked by the Founders to develop and execute a business plan to guide the business to exit

• Developed the business plan and the strategic roadmap to attract a buyer
• Implemented key initiatives; CRM, lead generation, robust management information, business metrics and commercial KPIs
• Led the commercial, client partner, digital, marketing and editorial teams
• Owned the digital, technology and content strategy and ensuring that the complex matrix of demands where rationalised and responded to in an appropriate manner to fulfil our clients’ needs
• Developed international expansion plans with a focus on new market entry to India and Canada
• Led identification and appointment of corporate finance partner to guide the business through due diligence and acquisition

Role Brief: To create a commercial service for large corporates, based on innovation through a customer lens

• Commercial lead – proposals, negotiations and sales for new consulting projects
• Developed innovation strategies for large corporate clients focusing on internal culture & capabilities, technology horizon scanning and competitor analysis
• Developed an innovation consultancy toolkit - including frameworks, practice resources and case studies
• Managed financials, resources and risks effectively, ensuring appropriate measurement and return on investment for clients, RCI Bank, Food Standards Agency, Lloyds Banking Group, Reed.co.uk
• Lead all marketing activity to ensure the consulting practice maximised its income and thought leadership

Role Brief: To build and launch a technology accelerator and corporate innovation service

• Led the strategic and commercial activities of the business, strategy development, growth and
• go-to-market programmes for accelerator cohorts and corporate innovation labs, across four key sectors: media, retail, financial services and digital health
• Led and managed investor relationship development, including fund relationships (angle investors, family funds and VCs) resulting in 45% of the cohorts receiving investment through UP
• Opened new location and inducted new cohorts for accelerator
• Managed ongoing liaison with the UP-partner group, ensuring consistency and excellent communications with key stakeholders
• Acted as ambassador and spokesperson of the UP Group through networks, public relations and frequent public speaking opportunities

Role Brief: To develop growth strategies and plans for High Potential Start-Up (HPSU) software and technology companies

• Conducted strategic assessments, analysis of competitor activity, channel and market factors to determine market entry strategies
• Created strategic and tactical sales and marketing programmes to successfully accelerate growth, customer acquisition and maximise revenues
• Developed and lead a diverse range of training workshops, including value proposition, digital marketing, partnership and channel strategies
• Built a strong network of trusted contacts, shared business referrals, non-executive directors and partners
• Developed several assessment and management tools to aid the scale and timeline for business expansion, with subsequent roll out to all EI offices in Europe
• Assisted client companies in ensuring they are investment ready (VC and Angel) securing corporate funding ranging from €500k to series A of €1.3m with total funding of €3.7m
• Clients spanning media, mobile, data, sports, enterprise applications, HR and learning technologies

• Consulted with organisations undertaking international business expansion projects
• Supported clients with market entry strategies; market insight, competitor analysis focusing on the Asian market

Role Brief: Lead the regional team and collaborate in the development of the Pan-China strategy for growth

• Provided leadership and direction for regional business operations throughout the Guangdong province across sales, training, customer service and marketing
• Maintained full P&L responsibility for the China south operation, including budget forecasting, monthly reporting, and strategic planning
• Executed an ambitious expansion plan, rolling out five new websites and two additional office openings on time and in budget
• Responsible for the recruitment process, induction, sales training and new starter productivity, increasing staff from 75 to 270 across three locations
• Increased revenue by 32% YOY with improved profit margin of 15%, a reduction in costs by over 20% and increased net profit of operating divisions by 10-15%
• Established Customer Charter to improve client renewal, resulting in increasing retention rate by 30%

Role Brief: To diversify and grow the business through challenging disruption and change

• Successful in being appointed by the board as the youngest female MD in Ireland registered with the Company Registration Office after four years as Production Director
• Full management responsibilities including P&L, strategy, team leadership and succession planning
• Implemented business development strategies, client and account management initiatives through to CRM and time management systems
• Increased company turnover and profitability by €2m (YoY 2007/8) through diversification of the business model to include events, consumer publishing and online/digital offerings. Team grew from 75 to 100
• Developed and launched two consumer titles (‘Maternity & Infant’ and ‘You & Your Money’)
• Drove significant new revenue streams and brand extension opportunities to the business
• Won the tender for Ireland’s largest publishing contract for Tourism Ireland